Monet’s Garden Case Study

Core Objective

After great success in New York, Vienna and Zurich, Monet's Garden - The Immersive Experience arrived in Sweden. To generate interest and drive foot traffic to the new location in Sweden, SINE Digital leveraged the Hivestack platform to activate a programmatic DOOH campaign in key locations across the country.

With larger-than-life, attention-grabbing digital creative, the campaign aimed to generate a sense of excitement in potential visitors by giving them a sneak peek of what they could expect from the immersive Monet's Garden experience.

Solutions

The campaign utilized the Hivestack “custom audience” feature to target audiences that had previously visited similar attractions, such as museums, exhibitions and entertainment venues. Strategically placed creatives promoted the immersive nature of the exhibition to engage art enthusiasts and those looking for a cultural experience across Stockholm. The campaign was activated across the majority of DOOH screens available in Stockholm and the surrounding vicinity. The DOOH campaign ran in multiple environments including bars, sport leisure facilities, offices, billboards, urban panels, malls, airports, subway stations and train stations.

Results

A Footfall Study was conducted to measure the effectiveness of the campaign in driving visits to Monet’s Garden - The Immersive Experience. The study measured the lift by comparing an exposed group that saw the ads against a control group that did not.

The campaign exceeded expectations across all KPIs resulting in:

• 4.28x lift (+328% uplift in visitations between control and exposed groups) 

Testimonial

“We were thrilled with the impact and results of our programmatic DOOH campaign promoting Monet’s Garden. The Hivestack platform allowed us to leverage precise targeting to reach art enthusiasts with premium, high-impact placements like never before. This exceeded our expectations in terms of driving foot traffic and engagement, as well as proving the effectiveness of programmatic DOOH’s data-driven approach.” - Alex Jacobs, Programmatic Director at SINE Digital