Grandi Stazioni Retail and Hivestack partner for programmatic digital out of home (DOOH) in Italy

MILAN, ITALY, MONTREAL, CANADA - February 6, 2023 - Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a new partnership with Grandi Stazioni Retail, Italy’s largest service provider of commercial leasing and advertising spaces across all Italian travel sector. Grandi Stazioni Retail DOOH inventory is now also available to local and global advertisers via the Hivestack SSP.

Brands, agencies and omnichannel Demand Side Platforms (DSPs) within and outside of Italy will now be able to activate their programmatic digital out of home (DOOH) campaigns also on Hivestack. Grandi Stazioni Retail’s network includes  900 highly engaging screens that spans 14 railway stations in Italy’s busiest cities. These railway stations host approximately 750 million visitors annually and have a footfall of 2 million commuters on a daily basis. 

Ilaria Calesella, VP Demand Italy at Hivestack commented, “We are thrilled to announce our partnership with Grandi Stazioni Retail, a highly prestigious and relevant partner for our market. In 2022, DOOH experienced a resurgence, returning to nearly pre-pandemic levels. Our recent integrations into Omnichannel DSPs have made DOOH a crucial channel for reaching users on the go with a comprehensive 360-degree approach. Partnering with Grandi Stazioni Retail will enable us to provide brands with extended reach and an innovative approach to analysing and evaluating audiences. This partnership allows us to offer a unique and cutting-edge solution for reaching and engaging consumers in the physical world.”

“We have always believed in the strength of Programmatic to the point that we were the first to adopt it in Italy," says Alessandro Tavallini, Media Sales Director of Grandi Stazioni Retail. "We are confident that the partnership with Hivestack will deliver great results and new opportunities for buyers.”

This announcement comes at a crucial time for DOOH in the Italian market. It is projected that DOOH reached 43% of total OOH ad spend in 2022 with that figure projected to reach 51% in 2025. Programmatic DOOH offers media owners unparalleled opportunities to earn higher yields and generate more ad revenue in more ways. The Hivestack suite of solutions for media owners includes an Ad Server, the largest DOOH SSP in the Italian market, the industry’s first DOOH header bidder offering a unified auction framework to optimise publisher yield.