Maximizing DOOH Outcomes with Planning & Forecasting Tools

In today's dynamic advertising landscape, digital out of home (DOOH) has emerged as a powerful medium for brands to engage with their target audiences. As advertisers seek more sophisticated ways to optimize their DOOH campaigns, the role of planning and forecasting tools becomes increasingly crucial. The Hivestack Planner for DOOH offers a plethora of benefits, empowering advertisers to visualize campaigns, make informed decisions, and streamline the planning and approval process. Let's delve into the key advantages of utilizing planning and forecasting tools for DOOH:

Visualizing Campaign Strategy

One of the primary benefits of utilizing a DOOH planning and forecasting tool is its ability to provide comprehensive insights to effectively map out campaign strategy. Through intuitive dashboards, interactive heatmaps and visualizations, advertisers can gain a clear understanding of how their campaigns might perform in the future. These tools offer a holistic view of the campaign strategy, enabling advertisers to identify areas for improvement and make adjustments.

Strategic Recommendations

Effective campaign strategy hinges on data-driven insights and informed decision-making. A robust DOOH planning and forecasting tool goes beyond just presenting performance metrics—it analyzes the data and generates actionable recommendations for the user to optimize campaign strategy. By leveraging advanced algorithms and predictive analytics, these tools can suggest adjustments to targeting parameters, creative elements, and scheduling tactics to maximize impact and ROI. 

Seamless Planning Process

Managing a DOOH campaign involves juggling various components, from inventory planning to audience targeting and deal negotiations. A planning and forecasting tool streamlines this complex process, offering a centralized platform where users can seamlessly plan inventory, target specific audience segments, and negotiate deals—all within a single interface. This integrated approach eliminates the need for disparate tools and spreadsheets, saving time and resources while ensuring greater accuracy and efficiency.

Generating Campaign Proposals

Collaboration is key in the advertising ecosystem, and a DOOH planning and forecasting tool facilitates seamless communication and collaboration among stakeholders. Advertisers can use these tools to generate comprehensive campaign proposals that encapsulate all relevant details, including inventory plans, targeting parameters, data insights, and proposed deals. These proposals can be easily shared with internal teams, or directly with brands, to review and approve, streamlining the approval process and expediting campaign execution. The Hivestack Planner “Share a plan” feature can even be enabled for Sales teams with a specific ‘Sales Planner’ role integrated within the user interface, driving additional value and efficiency.

In an era where data-driven decision-making reigns supreme, leveraging a DOOH planning and forecasting tool is no longer optional—it's imperative for advertisers looking to maximize the impact of their campaigns. We’ve covered its key benefits, but who is The Hivestack Planner for?

Designed for a variety of users of Hivestack’s suite of products ranging from DOOH buyers via the Hivestack DSP and DOOH media owners via the Hivestack Ad Server, users include:

• Sales team members who want to impress their clients with visual and interactive presentations of their DOOH campaigns.

• Brands who want to see the details and value of their DOOH campaigns and provide feedback and approvals.

• Ad Operations users who want to streamline the process of responding to RFPs and creating proposals, seamlessly converting them into campaigns.

From visualizing performance metrics to generating strategic recommendations and streamlining the planning process, the Hivestack Planner offers a myriad of benefits that can propel DOOH campaigns to new heights of success. By embracing technology and harnessing the power of data, advertisers can unlock the full potential of DOOH advertising and achieve their marketing objectives with precision and efficiency.

Ready to try it?

If you are interested in trying the Hivestack Planner, you can request a demo by contacting us at sales@hivestack.com.